New Old Trafford: On-site launch for much-needed fully affordable homes

Work has begun demolishing mostly derelict buildings to make way for 80 brand new affordable and sustainable apartments at Old Trafford Cricket Ground.

Southway Housing Trust and McGoff Construction Ltd are working to deliver the project, which is opposite Old Trafford tube station and will consist of one five-storey and two four-storey apartment blocks.

All homes will be offered for affordable tenure to meet the needs of first-time buyers and other qualified households. Two of the three blocks will provide much-needed affordable rental housing. Flats in the third block will be available to buy through shared ownership, giving first-time buyers access to a brand new home that would otherwise be out of reach. All apartments will have their own balcony or access to the outside space and there will be common gardens for residents to enjoy.

Electric vehicle charging stations and measures including energy efficient heating and hot water systems will help reduce energy costs for new apartments and enhance the sustainability of this exciting development.

Victor (Old Trafford) Ltd, a joint venture between Victor of MC Construction and the McGoff Group, submitted a joint application for the scheme with Southway Housing Trust, which was approved by Trafford Council’s planning committee in June last year.

Greater Manchester Combined Authority provided funding for the project through the Brownfield Housing Fund (BHF) as part of the Government’s Leveling Up program and Homes England provided funding from the Affordable Homes programme.

Representatives from Trafford Council, including Cllr Tom Ross, Leader, joined senior executives from Southway Housing Trust, McGoff Group, Victor, Homes England and GMCA on site to mark this first phase of the development, which is testament to the collaboration and commitment of all. .

Mike Purcell, Director of Development, Victor said:
“We are delighted that our regeneration ambitions, which began in 2016, have progressed to a project on site thanks to the hard work and persistence of various stakeholders. We look forward to seeing these quality and truly affordable homes take shape.”

Dean Johnston, Group Managing Director, McGoff Construction Services, said:
“It is great to be joined by other stakeholders on site today to mark the first phase of this exciting and innovative development. We look forward to starting the building process and delivering these much needed quality homes to the Trafford community.”

Karen Mitchell, chief executive of Southway Housing Trust, said:
“We are really pleased to be working with partners to bring the largely derelict site back into use and to be able to provide affordable homes in an area with excellent transport links. Building homes in this area within local people’s budgets can be really challenging and we are delighted to be able to help meet this need in the Trafford communities. We will continue to look for further opportunities to work with our partners to provide high quality, sustainable and affordable homes for people in housing need.”

Cllr James Wright, Trafford Council’s executive member for housing and advice, said:
“We are delighted to be partners in this exciting project, which is one of a number of projects we are embarking on in Trafford as part of our commitment to provide more homes across the borough. Getting on the housing ladder is becoming more and more of a challenge in the current climate, but this development aims to make that dream achievable. Added to this, the incorporation of energy efficient heating and water heating solutions will make these new homes more affordable to run and at the same time align with our corporate priority of addressing the climate crisis.”

Cllr Ged Cooney, GMCA portfolio manager for housing, said:
“The GMCA Brownfield Housing Fund plays an important role in unlocking brownfield land as we work with partners to deliver new housing across Greater Manchester. It is great to see work starting on the next development, one that will provide much needed affordable, sustainable and high quality homes.”

Estimated completion is December 2025.

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