ONSiRIN struts into the spotlight and makes a dazzling debut at New York Fashion Week 2024/2025 (NYFW)

In partnership with Lane 7, ONSIRINThe luxury ready-to-wear brand, founded in late 2023, took center stage on Saturday, February 10, 2024 for its New York Fashion Week debut.

Hailing from the Parsons School of Design, designer and founder Onsirin Buranupakorn called the collection “Great Feminine Appropriation,” emphasizing traditional feminine silhouettes with a deconstructed edge.

Presenting five outfits, 3 women’s and 2 men’s, Onsirin was quickly seen as an up-and-coming designer to watch.

“This collection is rooted in the history of menswear and the idea of ​​’The Great Masculine Renunciation’, a cultural movement in the 18th century when men ‘abandoned their claim to be considered beautiful’ and stopped dressing in colors and elaborate silhouettes,” says Onsirin.

In the debut collection, “Great feminine affection”, Onsirin combines the constructive details known from traditional menswear – suits, lapels, shoulder pads, ties with a hyper-feminine ode to old Hollywood and haute couture of the 1950s and 1960s.

Onsirin

ONSIRIN raised in Thailand and trained by Parsons was founded in 2023 by Onsirin Buranupakorn. Onsirin was born and raised in Thailand. At 18, she moved to Los Angeles to study business at UCLA.

A few years ago, she moved to NYC to attend Parsons School of Design, where she studied fashion design and graduated with honors in 2023. Before fashion, Onsirin worked in luxury marketing, hotel hospitality and property development in Thailand.

Entering the fashion industry in New York, Onsirin apprenticed with a luxury evening wear brand Here Here and New York’s iconic Ready-to-Wear brand Anna Sui. The founder named her fashion brand after her Thai name “ON-SIRIN”, which means a woman who has feminine elegance and goodness. She believes that her brand should embrace her Thai heritage while always striving for the two qualities that her name represents – beauty and perfection.

Onsirin’s mission is to build fashion that is not only uncompromisingly beautiful, but also promotes excellent craftsmanship as well as ethical and sustainable production. As a designer, Onsirin often cycles through fabrics and thrifted garments to create unique fashion pieces. She enjoys experimenting with repurposing and transforming vintage clothing to create original, sculptural designs.

Photo courtesy of Getty Images/Runway7

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