Can AI protect us from aggressive marketing? | by Flavio Aliberti | February 2024

Explore the impact of artificial intelligence on digital marketing: ethical strategies vs. manipulative tactics on the virtual battlefield. Find the balance for success

Created with DALL-E

Think of the Internet as a bustling marketplace.

Here, amidst the neon glow and digital glare, every corner is a playground; every click is a potential trap. Advertisers grab your attention, their offers as ephemeral as the flashing signs above.

It’s not just marketing; it’s a mind game where your choices and preferences are at stake.

Artificial Intelligence could wear two hats on this digital battlefield.

There is one Black, developing cunning strategies that push, push, and sometimes pressure us into decisions we might not make on our own. The other hat is Whitea beacon of protection that uses its power to protect us from manipulation and guide us to make informed decisions.

What happens when AI goes head-to-head, black hat versus white hat, in the marketing arena?

Can the AI ​​guardian outwit its counterpart and create space for ethical engagement and true connection?

Let’s dive into this clash of titans and see how artificial intelligence can be the hero we need in the digital age.

Daniel Kahneman “Thinking, Fast and Slow” no need to introduce.

His examination of our cognitive processes reveals a two-system approach to decision-making: fast, intuitive System 1 and slow, logical System 2.

At the heart of every click, behind every swipe, lies this battle of these two systems – a tug-of-war between instinct and insight.

Marketing is essentially a dance with System 1, our brain is a fast, impulsive and emotional pilot. It continues to thrive immediate needs, FOMO (Fear of Missing Out) and the magic of the present. These techniques are not just strategies. They are hooks designed to catch us in moments of vulnerability, so our…

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