PFX Partnership Expands Shark Tank Alum The Bear & The Rat Frozen Dog Treats to Midwest, Ohio Valley

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Press Release: The Bear & The Rat

The Bear & The Rat, a leader in premium frozen dog treats, thaw-and-serve toppers and celebratory dog ​​treats, is adding Midwest distribution with Pet Food Experts (PFX), a leading distributor of food, treats, supplies and toys. .

PFX services an extensive network of more than 6,200 independently owned pet retail stores in 39 US states in the Northeast, Mid-Atlantic, Ohio Valley, Midwest, California, Mountain and Pacific Northwest. With a portfolio of more than 120 high-quality brands, PFX is a trusted partner for brands and retailers alike.

“PFX has been our primary distribution partner for 10 years; it is exciting to expand and serve Midwest and Ohio Valley retailers with them. They are an exceptional distribution partner and after decades of success, we know this will be an excellent partnership for both us and our retailers,” said Meg Meyer, co-founder of The Bear & The Rat.

The Bear & The Rat featured their frozen yogurt for dogs on ABC’s hit show, Shark Tank. While none of the sharks invested in the business, the company caught the attention of pet food experts at this year’s Global Pet Expo and has been working with a distributor since 2014.

“We gained tremendous brand awareness from consumers who saw our product through an 8-minute prime-time TV spot. A small business like ours could never afford the media costs and subsequent exposure that Shark Tank has given us,” said Meyer.

“We are thrilled to announce the exciting expansion of The Bear & The Rat in our Midwest and Ohio Valley regions,” said Nate Benner, director of category management for PFX. “This ongoing partnership between PFX and The Bear & The Rat epitomizes our
a commitment to working with exceptional brands that prioritize providing the highest quality for pet owners and their pets.”

The Bear & The Rat’s frozen yogurt for dogs, their new Mighty Toppers and their cupcake mixes are now available at all PFX distribution centers.

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