Ideal Heating And West Brom Announce Record Major Sponsor Expansion

Pictured celebrating the partnership extension are, from left, Jed Wallace (Men’s First Team Captain); Carlos Corberan (Men’s First Team Head Coach); Shaun Edwards (of Groupe Atlantic, parent company of Ideal Heating); Mark Miles (Chief Executive of West Bromwich Albion); Siobhan Hodgetts (Women’s First Team Head Coach); and Anna Miller (first player for the women’s team).

ATMarket leader K Ideal Heating has extended its main sponsor contract with West Bromwich Albion Football Club for a further three years.

Hull-based Ideal Heating became West Brom’s main sponsor for the first time in 2018 and the extension will take the partnership to a record nine seasons.

The new deal will see the Ideal Heating logo appear on shirts worn by both Albion’s men’s and women’s teams and all youth age groups, as well as shirts proudly owned by thousands of supporters.

Ideal Heating will remain West Brom’s main sponsor until the 2026/27 season, with prominent branding around Albion’s Hawthorns home to be seen by thousands of fans in the stadium and on television to be seen by millions of other football fans.

The partnership extension comes as West Brom enjoy a strong season in the Championship and are among the contenders for promotion to the Premier League.

Shaun Edwards, CEO, UK, Republic of Ireland and North America, Groupe Atlantic, parent company of Ideal Heating, said: “We are delighted to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion and dedication. and community spirit.

“Over the years, this collaboration has gone beyond the realm of sport, reaching into the heart of the local community and embodying the core values ​​of both Ideal Heating and West Bromwich Albion FC.

“I am proud that for the first time our agreement includes branding across all kits, men’s, women’s and academy teams.

“As we announce this extension, we are thrilled to continue the legacy of the club’s longest-serving front shirt sponsor and demonstrate our unwavering commitment to excellence as we enter a new era of heating solutions.”

Ideal Heating is undergoing a major transformation as it designs green heating solutions to support the UK’s drive to achieve net zero.

The transition to low-carbon heating solutions, including heat pumps, is the biggest transformation in the industry since the 1930s, when coal was replaced by gas boilers.

West Bromwich Albion chief executive Mark Miles said. “We are delighted that Ideal Heating will continue their partnership with the club. Their commitment to excellence aligns with our values ​​and we look forward to continuing this exciting journey together.

“Ideal Heating have been an incredibly supportive and loyal partner to the club and we will continue to support the company in its contribution to a green future for all.

“We are delighted that the Ideal Heating brand will now feature on all club team shirts – which fits perfectly with our one club, one badge ethos.”

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