Mayor Adams Celebrates 11th Anniversary of Superstorm Sandy, Expands NYC Notification for Better Access to Emergency Information

New York City Mayor Eric Adams and New York City Commissioner of Emergency Management (NYCEM) Zachary Iscol today marked 11 years since Superstorm Sandy made landfall.

“…makes it easier… for residents to stay informed and safe.”

This caused the ground to sink New York City with a new set of outreach measures Inform NYC, the free source of emergency information for New Yorkers since 2009. Starting today, New Yorkers can sign up for verified, top-priority alerts in all five boroughs with a brand new SMS sign-up feature — allowing people to sign up for alerts NYC in your preferred language by texting “NOTIFYNYC,” “NOTIFYNYCESP” (Spanish) or “NOTIFYFRE” (French) to 692-692. This new feature, which doesn’t require mobile app downloads or email setup, makes it easier than ever for residents to stay informed and safe.

In addition, the Adams administration is launching a new public service announcement with a $373,000 investment to increase awareness of Notify NYC. Created in partnership with the Ad Council and designed to reach young speakers, the PSA highlights the city’s commitment to keeping New Yorkers prepared for any emergency that may arise.

It will be part of a multimedia advertising campaign English and Spanish Television and radio, as well as digital banners, print materials and outdoor assets.

“Expanding the reach of Notify NYC is a key part of our continued work to ensure that all New Yorkers have direct access to the critical and potentially life-saving information they need to stay safe – before, during and after an emergency,” said Mayor Adams . . “Superstorm Sandy wasn’t just a storm — it was a warning that more storms could hit our city at any time. As we experience more and more significant weather events due to climate change, our administration is preparing and protecting New Yorkers, equipping them with critical tools like real-time communication through Notify NYC. I encourage all New Yorkers to sign up for Notify NYC and take advantage of this important free resource.”

“…we stand stronger and more ready than ever…”

“Eleven years ago, Superstorm Sandy taught New Yorkers an invaluable lesson about the role timely and accurate information plays in protecting our city. Today, we are stronger and more ready than ever,” said NYCEM Commissioner Iscol. “As we unveil Notify NYC’s new citywide SMS opt-in feature and launch our compelling public service announcement in partnership with the Advertising Council, we’re making a firm commitment to every New Yorker. Today’s announcements show how we are constantly learning, adapting and empowering our residents to take control of their security. We are evolving as a city that remains informed, prepared and above all resilient – ​​one alert after another.”

Notify NYC, the city’s primary source of emergency information since 2009, has provided real-time updates to more than 1.1 million New Yorkers in 14 languages, including American Sign Language. In fiscal year 2023, the service issued 2,215 unique reports – an increase from 2,157 reports in fiscal year 2022. NYC’s average response time from the start of an incident to the issuance of a report is only about six minutes.

“…this effort will build on lessons learned…”

In addition to these steps to expand the reach of Notify NYC, the Adams administration is launching a comprehensive research study of disaster housing recovery. The effort, supported by a $449,000 grant from the U.S. Department of Housing and Urban Development’s Community Development Block Grant Disaster Recovery Fund, will build on lessons learned from Superstorm Sandy and Superstorm Sandy.

It will be led by NYCEM and the Mayor’s Office of Housing Recovery Operations to rigorously evaluate and identify optimal housing response and recovery programs applicable to a variety of emergency situations. The goal is to consolidate these findings into a housing recovery manual and establish a standard of best practices that will serve as a cornerstone for protecting our communities in future emergencies.

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  • New Yorkers can still register for Notify NYC in traditional ways, including by visiting 311 or follow up Inform NYC and NYCEM on social networks.

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