IKEA Global Vice President Christoph Heyn joins Mars Petcare as Chief Digital Officer

Press release: Mars Petcare

Mars, Incorporated announced that Christoph Heyn, currently IKEA’s Global Vice President of Digital, will join the company on November 27 as Chief Digital Officer (CDO) for the Pet Care segment. In this newly created role, he will lead the definition and global scale of signature digital products and key developmentdigital capability areas across the organization, enhancing responsiveness to pet owners’ needsacross its many business models.In his new role, he will report to Leonid Sudakov, President of Growth, Digital Technologies and Platforms.

Christoph brings an impressive track record of digital transformation at scale across the retail, hospitality and financial services industries. He has held leadership positions at Ritz-Carlton & Marriott International, Capital One, and most recently IKEA where he led digital customer experience and technology platform transformation. During this time, he played a key role in IKEA’s transformation from a store-based retail model to an omnichannel store with a platform visited by billions of customers annually.

Sudakov said: “Christoph’s unique experience in consumer technology across a variety of relevant industries will bring tremendous value to both our businesses and pet owners. We are on a journey to accelerate the transformation of our digital products and services and I am excited to have Christoph join us.”

On joining Mars Petcare, Heyn noted: “When you look at the transformation Mars has already made in Petcare over the last decade, from nutrition to care and platforms, in service of creating: A better world for pets, you get a real sense of ambition and commitment. That’s why I’m so excited to join the team and help revolutionize the role digital technology plays in making pet ownership easier and more enjoyable.”

The move signals a continued focus on digitization and technology to accelerate business transformation, drive growth and better serve millions of pets and pet owners: delivering on the goal of creating: A BETTER WORLD FOR PETS.

Mars is a global leader in pet care with over 100,000 associates helping pets, pet owners and pet professionals in over 130 countries, including comprehensive veterinary care (including: AniCura, BANFIELD, BLUEPEARL, Linnaeus and VCA ), nutrition (including PEDIGREE, ROYAL CANIN and WHISKAS), breakthrough programs in diagnostics, wearable health monitoring, DNA testing and a platform for pet parents.

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