Worldwise continues strategic growth initiatives, announces rebrand to PetWise

Press Release: Worldwise

Worldwise, Inc., a leading provider of pet products in the pet industry, recently announced its strategic rebranding to PetWise, an anticipated new chapter of growth, operational improvement and enhanced commitment to its partners and consumers.

Over the past few years, the company’s strategic growth initiatives have enriched its portfolio with an even wider range of pet-focused brands, expanding its offering to customers around the world. Today, PetWise has an impressive product portfolio that includes numerous categories such as pet chews, treats, toys, litter accessories, pet beds and more. In addition to product expansion, this rebranding reflects the operational progress, cohesive identity and brand integration that the company has been striving to achieve.

Kevin Fick, CEO of PetWise, commented on this milestone: “This rebranding is not just a name change; it is a reflection of our development and ambitions. It encapsulates our strategic growth, integration of key acquisitions and unwavering commitment to our brands. The adoption of the PetWise identity demonstrates our unified vision and clear intent to drive greater innovation and forge deeper connections with our partners and customers. We are not only prepared for the future – we shape it.”

For its retail partners, PetWise represents a vision of collaborative growth. Although the company’s name has changed, its commitment to exceptional customer service, product innovation and fulfillment rates remains steadfast. As PetWise, the company is set to deepen its investment in product development, omnichannel capabilities and branding. PetWise believes that with the right organizational resources and leadership, it is poised to scale and foster shared success.

“We have worked closely with the Worldwise team over the past two years to support the transformation to PetWise,” he said Ryan McCarthy, partner, A&M Capital Partners, majority owner of PetWise. “Going forward, we expect PetWise to further expand its footprint, pioneer innovation and set new standards in the pet supplies market.”

As the company builds on its heritage of quality and innovation, it remains committed to serving the evolving needs of pets and their parents.

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